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Content Marketing vs Content Strategy
content-science.com
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Most stuff on my TumblrHub tagged 'content strategy' are also tagged 'content marketing', so I've been pondering the distinction for a while. Quite like this take: "Content strategy is a field of practice useful for content as marketing and content as a product or service. In other words, the practice is distinct from the purpose."

Like content marketing, content strategy, buffer
09/12/2013

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