"I spent a few minutes in conversation with ChatGPT."This was both me kicking ChatGPT's conversational tyres and exploring its limits, both those it admits to and those it does not.Key takeaways from a first reading:Many, but not all, content creators are screwedFor "writers, journalists, copywriters, consultants, and even publ…

One of my favourite writers (offline and online) on his personal content strategy, first taking aim at the "tawdry and mercenary" version of "“why writers should blog”... the story goes, “and build a brand ... to promote your work.” Virtually every sentence that contains the word “brand” is bullshit, and that one is no exception.&qu;…

Books on note-taking... always too vague and boring, full of platitudes ... never an overarching system for turning notes into concrete results ... [but]How To Take Smart Notes ... is by far the most impactful and profound book I’ve ever read on the subject... most books are a few morsels of real insight wrapped in... fluff... I systematically unr…

research the critical trends and market conditions that are of importance to their clients and the company. From that commitment content flows at relatively low cost. It’s easy to write when you have compelling research to share, that has already been paid for by the strategic needs of the company.

One of the reasons I created this Tumblr was to use it as a 'first draft’ of a Content Hub (see post), an idea which crystallised after reading Sloan’s original content strategy piece on Stock and Flow.The Hub is basically my way of saying that there’s more to life than the Stream. Unsurprisingly, Alexis Madrigal’s piece in the Atlantic caugh…