"A Content Marketing Roadmap (CMR) is a strategy and game plan for content production and publication, usually for a three-month period. Its purpose is to take the guesswork out of blogging and lead generation and to, with every piece of content written and published, be working toward a goal." - What is a Content Marketing Roadmap? | Amanda Shaw…

"Stephanie shares how marketers can make the most out of the LinkedIn publishing platform." - LinkedIn Publishing Platform: What Marketers Need to Know | Social Media Examiner

"Basically, your business blog should provide prospective customers another tool to research your industry, company, products, and services without giving them a hard sell. "