As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".

B2B once meant 'Business to Business'. After the first online bubble popped, it became 'Back to Banking' (alongside its close cousin 'Back to Consulting'), as legions beat a retreat to the safety of corporate life. And now, perhaps, it means Back to Blogging, and apparently not just for me.