TL;DR: My Osmo is awesome, but I need better audio kit.Don’t watch this if you expect to see award-winning journalism - this is just me doing my thinking in public, and I think I love my Osmo, even if I definitely need more kit to manage the audiovisual better in noisy places (and get a real journalist to ask intelligent questions):

A tl;dr version of “From One Spokesperson To Millions” the brilliant 45-minute longread by @jessedee on taking one of the most successful campaigns of all time - Paul Hogan’s 1980s Tourism Australia campaign - and updating it for the age of user-generated content. Some key quotes: