Scientists often speak of the “general public” as a group that is far removed from the academic circles that they belong to.... Scientists have “othered” the general public... there is no such thing ... except for in very specific contexts (i.e. vaccine developers are not the general public vs those who do not develop vaccines when one is speaking…

“focus groups are supposed to ... source ideas that need to be researched.... No one buys shoes, cooks dinner, votes, banks, or even buys movie tickets sitting at a table under florescent lights while engaged in a moderated group discussion." or seek to understand the EU, for that matter. - Focus Groups Are Worthless — Medium

"The Guardian released a beta version of its new website to get reader feedback as it continues to tweak its design.... Content discovery is a major focus ... “container model” allows the paper to implement a responsive design while also retaining a story hierarchy, user experience director... Each item contains a story, which are put together…

Altimiter study finds that while 80% of companeis surveyed said they were "undergoing digital transformation": "... only 25% had actually mapped out the digital customer journey. It’s unfortunate that so much time and resources are going toward programs that may or may not hit the mark." That's a lot of money being wasted. "While the word “digi…

The Horror! The Horror! - Enquête de la Commission européenne Survey

" "It takes courage to talk to customers but you have to do it,” Ritson would say. “First the qualitative, then the quantitative," he repeated. Interview customers (qualitative) before you create surveys (quantitative)."

When you want to create a community, asking uses what they need is the best way to start. We launched the 1-page website, with user survey, newsletter signup and social, inside two weeks of winning the project. Everything we developed the following year (2010) was based on the results.