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The Backfire Effect: The Psychology of Why We Have a Hard Time Changing Our Minds – Brain Pickings
www.brainpickings.org
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When someone tries to correct you... it backfires and strengthens those misconceptions ... the backfire effect makes you less skeptical of those things that allow you to continue seeing your beliefs and attitudes as true and proper... exerting effort dealing with the cognitive dissonance produced by conflicting evidence, we actually end up buildin…

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